Appendices

11.3

Resources

These well-established trade shows, associations, and publications are good places to meet rights holders and keep learning. Check each organization's official website for current dates, locations, and membership details.

Trade shows and events

  • Licensing Expo (Las Vegas) — one of the largest licensing trade shows, with many entertainment and character licensors.
  • Brand Licensing Europe (London) — a leading licensing show for the European market.
  • AnimeJapan (Tokyo) — a major anime industry event with business days and exhibits from Japanese companies.
  • Anime Expo (Los Angeles) — a large North American anime convention, useful for seeing fan demand firsthand.
  • Licensing Japan (Tokyo) — a licensing trade show focused on the Japanese market.
  • MIPCOM (Cannes) and TIFFCOM (Tokyo) — content markets where media rights, including anime, are traded.

Industry associations

  • Licensing International — the global trade association for the licensing industry, offering education and events.
  • The Association of Japanese Animations (AJA) — a Japanese industry body that publishes an annual anime industry report.
  • Content Overseas Distribution Association (CODA) — a Japanese organization focused on anti-piracy and protecting content overseas.
  • JETRO (Japan External Trade Organization) — a government-related body that supports business between Japan and other countries.

Further reading

  • Industry reports from AJA and market research from JETRO
  • Trade publications such as License Global
  • Anime news sites such as Anime News Network for title and release news
  • Official websites and licensing pages of publishers and studios

AniBiz can help you decide which of these events are worth your time for your category and region.