11.2
Templates
These outlines give you a starting structure for the four documents beginners need most. Adapt each one to your deal, and check your contract for any required formats; many licensors supply their own templates.
Proposal outline
- Company overview: history, size, key clients or retailers
- Title and characters you want to license
- Product categories, with sketches or mock-ups
- Territories and sales channels
- Target customers and price points
- Sales projections by year
- Marketing and launch plan
- Proposed timeline and contact details
Term sheet checklist
- Property (title, characters, assets)
- Territory, term, channels, and exclusivity
- Royalty rate and royalty base
- MG, advance, and payment schedule
- Approval process and timelines
- Reporting frequency and audit rights
- Sell-off, renewal, and termination
- Governing law (consult a licensing attorney)
Approval tracker
- Item name and SKU
- Stage (concept, pre-production, final sample)
- Date submitted and date of response
- Feedback received and changes made
- Status (approved, revise, rejected)
Royalty report
- Reporting period and contract number
- Units sold by SKU, territory, and channel
- Gross sales, allowed deductions, and royalty base
- Royalty rate and royalty due
- MG and advance credited to date
- Currency, exchange rate, and withholding tax (consult a tax advisor)